Which foundations are shared?
The shared foundations are accessible pages, accurate information and useful answers. Clear headings and internal links help readers understand the subject. Schema describes visible content; it is not a replacement for evidence.
Does Google require special AI optimisation?
Google says its normal SEO best practices remain relevant to AI Overviews and AI Mode. Its guidance identifies no additional technical requirements or special schema for inclusion. Be cautious of offers that promise placement through a secret markup format.
How should success be measured?
Success should be measured by relevant visibility and useful outcomes, with the platform and observation period identified. AI responses vary, and a single mention is not the same as a consistent source of enquiries. Record the query and date when reviewing examples.
What should you record before making a decision?
Record the requirements and evidence relevant to this question before accepting a proposal. Distinguish the work needed at launch from ongoing responsibilities. A clear written scope gives both the business and the supplier an agreed basis for review.
- SEO: crawlability and search relevance
- AEO: useful direct answers
- GEO: clear source information
- All: accurate evidence and measurement
Sources and further reading
Related reading