What information should be clear?
The business name, services, location and contact information should identify the same entity. Each service page needs a specific answer and supporting detail. Contradictory descriptions make the information less reliable.
What role does outside evidence play?
Outside evidence supplies independent context when it is relevant and trustworthy. Real reviews, professional listings and editorial mentions differ from manufactured citations. Publish only client evidence that has permission and a traceable source.
How do you evaluate an AI mention?
Record the platform, query, answer and observation date. Check whether the answer cites the correct page and accurately describes the business. Repeating the check reveals variation; it still does not guarantee future inclusion.
What should you record before making a decision?
Record the requirements and evidence relevant to this question before accepting a proposal. Distinguish the work needed at launch from ongoing responsibilities. A clear written scope gives both the business and the supplier an agreed basis for review.
- Accurate entity and service information
- Crawlable pages with useful answers
- Approved first-party evidence
- Relevant independent references
Sources and further reading
Related reading