What is the difference between a logo and a brand system?
A logo is one element of a brand system. The system also defines colour, typography, image direction and rules for applying the identity consistently.
A web project needs practical assets, not only a presentation mock-up. A mark that works on a shop sign needs a legible smaller version for navigation, social profiles and browser icons.
What should a branding brief contain?
A branding brief describes the business, its audience and the contexts where the identity appears. It also identifies existing assets that need to remain recognisable.
We review the website alongside other applications so the design supports the same identity. A restaurant, solicitor and ceramics studio have different trust and presentation requirements.
- Business offer, audience and positioning
- Existing identity assets and constraints
- Required print and digital applications
- Approval responsibilities and feedback stages
Which assets does a website need?
A website needs appropriately sized logo files, a clear colour palette and usable typography guidance. Vector assets support sharp display at different sizes; image exports support places that require raster files.
The handover specification should identify source files, licences and usage permissions. Font availability, contrast and small-screen legibility are checked before the identity is applied throughout the site.
How does branding connect to website design?
Branding connects to website design through consistent visual choices and language. Consistency helps customers recognise that they are dealing with the same business across channels.
The identity supports the content hierarchy rather than competing with it. Enquire with your current assets and required applications so logo work and the website build are scoped separately.
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