Guides · Web Design Stoke-on-Trent

What Makes a Good Website? A Business Checklist

A good website answers the visitor’s question, works reliably and makes the next action clear. Appearance supports those requirements.

01

What should the first screen answer?

The first screen should identify the business, the offer and the next action. Supporting detail then answers the customer’s questions in a logical order. Decorative elements should not hide the service name or delay access to useful information.

02

What makes the website trustworthy?

Trust comes from accurate information, relevant evidence and a consistent experience. Use approved client examples and real credentials. Invented reviews, ambiguous statistics and unverified guarantees weaken the reliability of the page.

03

What should be tested before approval?

Test mobile navigation, forms, keyboard access and representative page loading. Check links, business details and error messages. A polished homepage does not establish that the rest of the website works.

04

What should you record before making a decision?

Record the requirements and evidence relevant to this question before accepting a proposal. Distinguish the work needed at launch from ongoing responsibilities. A clear written scope gives both the business and the supplier an agreed basis for review.

  • Clear offer and heading hierarchy
  • Readable mobile content
  • Relevant evidence and accurate details
  • Working forms and visible errors
  • Accessible controls and meaningful links

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