What information does a trade customer need?
A trade customer needs the type of work, service boundaries and enquiry requirements. Emergency repairs, planned installations and larger projects have different decision paths. Separate those services when they answer different searches.
Which evidence belongs on a project page?
Project evidence includes approved photographs, the work completed and relevant qualifications. A before-and-after image needs context about the scope. Do not imply a certification or guarantee that the business has not confirmed.
How should a quote journey work?
The quote journey collects the location, work type and useful project details. Images often help with initial assessment, but the form should not ask for unnecessary information. Explain what happens next without inventing a response deadline.
What belongs in the website brief?
The website brief records the business’s actual offer, operating requirements and approved evidence. These are sector-specific design requirements, not claims that we have completed work for a named local business. Share the existing website and the customer journey you need to improve so the proposal follows the real scope.
- Distinct repair and installation pages
- Approved project photographs
- Real qualifications and service areas
- A usable mobile enquiry form
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