What does the shop need to publish?
The shop needs product information, location details and the available purchase methods. A local shop offering collection has different requirements from a national delivery store. Make those options clear before the customer reaches checkout.
How should stock information be handled?
Stock information should reflect the system that controls availability. Selling the same stock in-store and online requires a defined source of truth. Test out-of-stock behaviour and avoid accepting orders the operating workflow cannot fulfil.
How does the website support a shop visit?
The website supports a shop visit through accurate opening details, directions and contact information. Product pages often answer questions before the customer arrives. Review those details whenever trading hours or collections change.
What belongs in the website brief?
The website brief records the business’s actual offer, operating requirements and approved evidence. These are sector-specific design requirements, not claims that we have completed work for a named local business. Share the existing website and the customer journey you need to improve so the proposal follows the real scope.
- Product and category structure
- Stock source of truth
- Clear collection and delivery rules
- Accurate shop visiting details
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