Who is eligible for a profile?
Eligibility depends on the business’s real contact with customers and operating model. Service-area businesses follow specific address and service-area rules. An online-only business does not become eligible by adding a fictitious local address.
What should the profile and website agree on?
The profile and website should agree on the business identity, contact information and operating details. Use real categories and services. Incorrect hours or an unusable enquiry link creates a customer problem regardless of ranking.
How do local pages add value?
Local pages add value when they explain genuine service delivery or original work in the location. Without distinctive evidence, a clear areas overview is more useful than many copies of the same town page. Map visibility remains dependent on the query and location.
What should you record before making a decision?
Record the requirements and evidence relevant to this question before accepting a proposal. Distinguish the work needed at launch from ongoing responsibilities. A clear written scope gives both the business and the supplier an agreed basis for review.
- Confirm eligibility
- Use accurate business details
- Connect relevant service pages
- Measure interactions and enquiries
Sources and further reading
Related reading