What does a treatment page need?
A treatment page needs a clear description, suitability information and the next step for professional assessment. Marketing language must not replace clinical advice. The practice should approve medical statements and identify the responsible reviewer.
Which trust signals are useful?
Useful trust signals identify the practitioners, relevant qualifications and verified practice details. Reviews need consent and a legitimate source. Avoid publishing patient information or unsupported outcome guarantees.
How should booking protect privacy?
Booking should collect only the information needed for the appointment process. Sensitive health details require appropriate handling and are not suitable for an ordinary unprotected enquiry email. Specify the approved booking system and privacy responsibilities.
What belongs in the website brief?
The website brief records the business’s actual offer, operating requirements and approved evidence. These are sector-specific design requirements, not claims that we have completed work for a named local business. Share the existing website and the customer journey you need to improve so the proposal follows the real scope.
- Professionally reviewed treatment information
- Verified practitioner credentials
- Clear appointment and cancellation information
- Appropriate handling of sensitive data
Related reading