What belongs on a ceramics product page?
A ceramics product page needs clear images, dimensions and approved product information. Variations in handmade pieces should be described accurately. Food-use, dishwasher or other suitability claims require the maker’s confirmation rather than assumptions from appearance.
How do retail and wholesale journeys differ?
Retail customers need individual prices, delivery and returns information. Wholesale buyers need range information, order quantities and a trade enquiry route. Separate those journeys when pricing or fulfilment differs.
How does photography support the catalogue?
Photography supports the catalogue by showing shape, detail and scale. Consistent backgrounds help comparison, while close views reveal texture and finish. Use photographs of the actual product; generated product imagery is not evidence of the item being sold.
What belongs in the website brief?
The website brief records the business’s actual offer, operating requirements and approved evidence. These are sector-specific design requirements, not claims that we have completed work for a named local business. Share the existing website and the customer journey you need to improve so the proposal follows the real scope.
- Actual product photography
- Dimensions and approved care guidance
- Clear variants and stock information
- Separate retail and trade requirements
Related reading