What is retained during a redesign?
Useful content, valuable URLs and functioning integrations often remain part of a redesign. Auditing those assets takes time but avoids unnecessary rebuilding. Identify pages with search traffic, backlinks and enquiries before replacing the structure.
Which changes increase the scope?
New content, platform migration, product imports and connected systems increase scope. A visual refresh differs from a complete rebuild with a different editor and checkout. The proposal should name the migration and testing work rather than hiding it inside a design fee.
How do you budget for launch risk?
Launch risk is reduced through a URL map, backups, testing and a reversal plan. Allow time to verify forms, analytics and redirects after the switch. Search positions are not guaranteed to remain unchanged; the process removes avoidable errors.
What should you record before making a decision?
Record the requirements and evidence relevant to this question before accepting a proposal. Distinguish the work needed at launch from ongoing responsibilities. A clear written scope gives both the business and the supplier an agreed basis for review.
- Current-site audit
- Content and URL migration
- Design and build changes
- Launch checks and follow-up
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