What does a website provide beyond social media?
A website provides an organised destination for service information, enquiries and purchases. Social profiles support discovery but follow the platform’s layout and access rules. A business website gives the business a separate place to publish its own information.
When is a simple website enough?
A simple website is enough when it answers the main questions and supports the required action. A single service and direct enquiry need less functionality than a shop or booking business. Start with the actual customer journey instead of an arbitrary page target.
How do you assess whether it works?
Assess whether customers find the right information and complete the intended action. Traffic without relevant enquiries is not sufficient evidence of value. Track the form, booking or purchase journey and collect feedback from the business.
What should you record before making a decision?
Record the requirements and evidence relevant to this question before accepting a proposal. Distinguish the work needed at launch from ongoing responsibilities. A clear written scope gives both the business and the supplier an agreed basis for review.
- Explain the offer
- Provide real trust evidence
- Make contact or buying clear
- Measure useful outcomes
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